Are you falling into one of these 5 traps? And all you need to get started in your biz!

I have worked with A LOT of women and (and a few men!) and I hear all of this- over and over again!

The good news is ….It’s not your fault – as this online world would make you believe it’s all true- but let’s take a moment and check in and see…have you ever said…

1. I can’t coach/work with people until I have my certificate/I’m not qualified enough/I feel like a fraud

2. I need a website/logo/biz name/photos/branding and all my biz details before I start

3. I need online marketing/Fb Ads etc to get clients

4. I need to figure out my niche/get clarity about my ideal client/packages/what I do, before I start

5. If I keep coaching for free i’ll eventually get paid clients!

I’m guessing at least one? Am I right?

Let’s simplify things so you can start to see clients and cash sooner…All you actually need to do is….

1. Know where your ideal clients might hang out

2. Be able to explain what you do

3. Invite for a phone chat/discovery call

4. Set up an online calendar/booking system

5. Know what to say on the phone (easy step by step instructions)

6. Know how to create a client relationship, (and not just be friends!!)

7. Exact language to use to present your coaching packages

8. Have a way to take payments

9. Oh and let go of a few money blocks while you’re at it!


Here are a few tips to get you started…

1. Make sure you get into the right mindset before the call, and then detach yourself from the result-people can smell desperation!

2. Be curious and ONLY if they are your ideal client and you have a solution -offer it, don’t harass or harang anyone into a decision that doesn’t feel good.

3. Timetrade is free you can get set up in mins and look super profesh!

4. Don’t coach on the call, get paid before you coach or they’ll see you as a friend. They need to want it more than you, let them come to you!


Still not sure then I’m here to help….I absolutely love all my clients and have space to bring on 4* 1:1 clients in April before my prices go up, will you one of them?

It’s time to book in for a free chat and get all your questions answered! I promise it’s much easier than you think and I make it as much fun as possible. 🙂

Big love,

Jo x



A new money block! It’s a sneaky one! Do you have it?

Sooo, money blocks come in all shapes and sizes, and this is one I hadn’t really seen before, well I’d seen it but not for what it really is!

Do you get Bright Shiny Object Syndrome?

I recently spoke to a lady who has enrolled in practically every single program out there, I’m not exaggerating, if I wanted the inside scoop on any leading coach in the marketplace then this lady has done their program, and occasionally even worked with them one on one. I think she’s looking for the secret to this online world. Like if she keeps doing courses, she’ll finally crack the secret code. No wonder – everyone tells you they have the secret code, and this one thing will finally be the thing…but after a while you don’t really need any more information, what you need is to start taking some action, and if you’re not, then you need to clear the blocks, and get yourself some accountability!

I realized all these courses were, was a giant self sabotaging illusion….in theory she was doing everytahing right…

You get told you have to invest in yourself CHECK

You get told you have to learn CHECK

You get told you have to hustle CHECK

She even figured out she had money blocks CHECK

You get told to hire a coach CHECK (but she hired one that intimidated her into doing stuff, so got results for those 2 months- not something that will change her long term!)

She was just following the standard route most people do, (and so was I for a long time, wish I’d seen it sooner!)

BUT what she WASN’T doing was working with someone 1:1 that actually changed things at a subconscious level, she wasn’t actually clearing the money and visibility blocks and the same patterns were showing up AGAIN & AGAIN…

Her subconscious KNEW she needed to clear the blocks, but was trying to protect her from what might happen if she did (all those irrational fears of failure/success/judgement etc), so she kept spending more and more money trying to find the answers outside of herself, and justifying that she was doing everything she could, when what she really needed were the answers within her. In the process, she was not bringing on nearly enough paying clients (or any actually!) and running out of cash!!

Ahhhh….does this sound familiar???

I know for a long time this was me, when i realised I had to do the inner work, I set about getting all the help I could to clear my stuff as fast as possible, and to this day I still work on it with a coach, does that make me wrong, no it makes me human – and brave- I wouldn’t ask anyone to do anything I’m not willing to do myself!

I always work to clear this stuff first, then we work on building your biz, as I could give you all the best advice in the world, but if you’re not implementing it, there is zero point!

I have space to bring on 3* 1:1 clients, will you be one of them?

If this rings true, or you’ve had a little Ah-ha moment, then it’s time to book in for a free chat and get all your questions answered! I promise it’s much easier than you think and I make it as much fun as possible. 🙂

Big love,

Jo x




Are you ready to step up as a Leader?

What is a leader and what does it take to step up as amazing one!?

Well for a start you have to stop hiding…getting visible is a major first step, how do you feel as being seen?

You have to lead by example

You have to inspire you team and know how to get the best out of them

You have to create a culture based on common values and a shared mission

You have to be willing to go first, to dare to be different and to shake things up, even a little bit!

You have to be fair and have a keen sense of justice

You have to build a team that supports you and your dream

You have to let go of control, stop doing everything yourself! Delegate or Die!

You have to have the Systems and structures in place so you’re not constantly answering questions

You have to train your staff/team.

You have to be organized and efficient

You have to have unwavering courage

You have to take responsibility!

You have to have a plan and know what to outsource and to whom!

You’ve got to understand each team member and how best to communicate with each of them.

Luckily we’ve got you covered! The Entrepreneur Edge breaks all this down, and we even had a special guest expert coming in to talk about outsourcing like a pro! We’re very lucky to have Kirsty Smith, founder of Virtual Elves joining us! She’s also a mentor in one of the world’s biggest entrepreneurial educational organizations, The Entourage, based here in Australia. Find out more below….

It’s time to be that leader! I know you’re ready, let’s do this!

Big love,
Jo xx

P.S. If you need any questions answered, I’m here, let’s book in a time to talk! xx






Want to spend the day with me in LA?

I just landed back in Miami after an incredible week in Turks and Caicos and I’m already planning my trip back, make sure to add it to your bucket list now!!

Meanwhile….things are hotting up in The Entrepreneur Edge Mastermind Facebook group, I’m already loving the connections being made and the shifts and transformations happening before my eyes! I always get huge FOMO and I’d hate you to miss out on this experience and meeting me in LA!

Did you know that graduation from The Entrepreneur Edge is happening in a VIP Live event in Los Angeles?

As if that wasn’t enough…..I also have space for 2 ‘Platinum Ultimate Edge’ Luxury intensives! If you love group programs but are also craving some 1:1 private attention and then this could be the option for you, and it’s a bargain, not only do you get a full-day luxury intensive with me, for less than a standard intensive day, but you also get entry to The Entrepreneur Edge thrown in for good measure!! Wow!!!  I’m even impressed I’m doing this!!

If you’re ready to compress your timeline, let go of anything holding you back, get a clear business map and spend a full day with me somewhere super high-vibe then let’s book it in!!

I absolutely love luxury intensive days, the transformation I see in that short time leaves me speechless and usually close to tears!
I know I need to work on my boundaries, but when I someone let go of their old story, the fears, doubt and limiting beliefs that have been holding them back their entire life, it’s powerful stuff! As a Master NLP and Advanced EFT Practitioner I use a unique combo of both, to laser into the source of the issue, usually a childhood event, and clear out all the issues since then!  And it doesn’t have to have been something traumatic to have created you values, limiting beliefs and financial blueprint! I was lucky enough to have had a very ‘happy’ childhood, but still ended up whole a whole host of issues, and stuff to let go of. I have done so much deep emotional cleansing work myself, cried my heart out and I truly think having ‘gone there’ and looked it squarely in the face is why I’ve had so much success in such a short amount of time! Don’t let your ‘stuff’ hold you back any longer! I just wish I’d figured this out earlier, I can’t even imagine where my business would be by now.

And on a very personal note, I think I’d have been single my entire life if I hadn’t done this work, I haven’t met anyone yet, but this deep healing has left me hopeful and knowing that it’s coming and that I am lovable and deserve an amazing loving husband.

If this even makes you wonder what could be holding you back, then it’s time to book in a mini-strategy session and get all your questions answered!

Big love,

Jo xx

P.S. If it’s not LA then I am pretty much doing a massive world tour this year and will be in Australia, Europe and the US, very probably in a major city near you soon! Let’s talk!


I know this isn’t the sexist topic…

I know this isn’t the sexist topic…but do you understand your business finances?

If asked you what a Profit & Loss statement or Balance sheet was, or how you could be profitable and bankrupt at the same time, would you know?

This might seem like the last thing you need to know, but if you’re thinking about growing your business past just you and maybe a part-time VA this is critical stuff!!  I want to empower you to be a financially savvy business owner, who isn’t scared of terms like that and who knows what to ask her accountant!

Did you know I’m as well as being a kick-ass business mentor, Master NLP Practitioner and Advanced EFT Practitioner and a certified Transformational Life coach, I’m ALSO a Chartered Accountant!

When I first left corporate I was actually embarrassed about my ‘past life’, but I know that my grounding and over 13 years in finance and the business acumen I developed being in the Board Rooms of Start-up companies to giant Listed companies really sets me apart from other ‘business’ mentors!

I have set up International companies, liquidated them, audited them, managed entire divisions and been a part of some seriously huge finance transactions. At one point I felt I had an entire global companies fate in my hands, that responsibility and stress was more than my health could handle, but it’s part of my story and part of me, and although I wasn’t always in love with it I learned a huge amount, how to do it and how NOT to do it!!!

I want to give you the confidence to understand your accounts like a pro, I’ll break it down to the point where you’re like, oh that really wasn’t so hard after all, what’s all the fuss about?

Being empowered financially is key, if it’s overwhelming or confusing to you then it could block you from earning more!

Let me explain it in a super simple way!

Big love,

Jo x

P.S. I’m teaching this in The Entrepreneur Edge, you know that program I’ve been talking about for almost a month now?!! It’s not a finance degree but it’s everything you need to know to to grow and get ‘the edge’ and become a Leader in your biz!

Want to ask me anything?? Book in for a FREE mini-strategy session and find out how to empower yourself financially!



What will your life look like in 2 years?

Happy Valentines’ day!!!

Today I wanted to send you loads of love to your inbox!! As a single gal I know I sometimes need a little extra love on V-Day!! Luckily I spent the day in the beautiful Turks & Caicos island with my gorgeous pregnant friend and her family, hanging out on the beach and having a relaxed BBQ…ahh bliss, so much love over here it’s ridic, I’ve missed her and it’s been way too long!

But enough of the mushy stuff!

What will your life look like in 2 years?

It’s been over two years now since I had the back injury that changed my life!

Two years ago I was still working in my corporate accounting job, I’d had my accident on 29th December 2013 (approximately!) I was out in a surf lifesaving rescue boat in heavy surf (I volunteer as a Surf Lifesaver at the beach on weekends) and as we smashed over a wave I took the full force of it and compressed my lower back, with the adrenalin and fact we were still out there with huge waves, I didn’t realize how bad it was until the next morning when I could hardly get out of bed, and I thought, ‘oh sh!t, I’ve really done it this time!’.

After a few weeks and then months of it not really getting any better and countless physio, osteopath, doctor and chiropractic appointments, an x-ray and an MRI, I finally saw a Specialist who said it would take a year to get back to where I was and that seemed like an eternity!

I was getting really down and verging on depression, I’d cry when people asked how I was, as I felt like my life had grounded to a halt.  Before the accident, I had been doing so well, I had lost so much weight and regained my fitness, I was on a roll, even though I was still working long hours and stressed in my job, the accident stopped everything I identified with; I couldn’t exercise, so I wasn’t hanging out with my friends as much, as we trained together, I started gaining the weight back, as I wasn’t training and I was also comfort eating, I was in pain, I couldn’t even work! I was ok walking and lying down but sitting was just so painful and long days at work were really holding up my recovery, so I was eventually put on half days by the doctor to help speed up my recovery.  I already found my job boring, stressful and mentally painful and now it was actually physically painful, I thought how can I possibly do this for the next 30 years when I can’t even make it past lunch time?

But then I had so much time on my hands and for the first time in over 10 years, I thought ‘oh I actually have time to study something’ and in that moment of realization, my life totally changed.

It took a long time to even to get back into any kind of sport and to even begin basic Pilates with the physio took about 4.5 months,  I was scared I would hurt myself again, and frustrated by my lack of fitness and stamina. Even after 8 months I was scared to take a long-haul flight, as it involved so much sitting.

I truly believe if the universe hadn’t literally stopped me in my tracks when it did, I would still be in a job I hated, that was killing me mentally and physically. Remember everything happens for a reason and we always have to look for the positives and find what we can learn from every situation.

My back injury is now just a story,  it’s no longer something that makes me sad, scared or is an excuse for for not doing things, it has shown me that no matter what is thrown at me I can overcome it and come out of the other side better and stronger.

Don’t wait for a massive wake up call!! Let my story be a lesson.. as Oprah says the Universe speaks to us in whispers…listen to them….don’t wait until you hit a brick wall- literally- or a giant wave!

What is the Universe whispering to you?

Luckily today my life is dramatically different, I can’t even bare to think about that girl who might still be dragging her ass into a job she hated every day and taking a deep breath to prep herself before she got into the lift!

Today it’s Monday and I’m sitting in the stunning Turks and Caicos islands in massive gratitude about how my life has changed!

Where will you be in 2 years? It’s amazing right? Yes it is and it’s available for you too!

I’m sure you know The Entrepreneur Edge is still in enrolment, transformation, doesn’t happen alone, come and get the support you need!

Big love,

Jo x

P.S. Listen to the whispers…. x



I’m jumping on a flight to Miami today!

Happy Friday!

I’m actually going to burst with excitement!!  Today I’m flying to Miami and then on to Turks & Caicos islands to see a close friend I haven’t seen in years!  Yes I’m in the middle of a launch and heading off on holiday! It’s alright for some right!? Haha, I did wonder if I was mad to book it, but I’m following my heart and my desires, do you do that ? ​This is T & C​!!!!








After T&C I’m heading back to Miami then up to Boca Raton to the wedding of one of my Biz besties Erika Sheffer, I’m so excited, she asked while we were pretty much nude (white paper thongs in steam rooms don’t leave much to the imagination!) in Paris, as you do! And now it’s happening! And if I know Erika her branding is always on point and this wedding will be too! Follow her on Insta to see what I mean! @erikasheffer


Then I’m back to Miami for three days and to hopefully to meet you, {remember RSVP for Miami cocktails by the 15th!} then up to cold NYC, I’ve been in a heat wave here in Sydney this summer so it’ll be a shock to the system, oh poor me! 🙂 But heading up for a reason, and that’s to step up my game,  and start connecting even more with the big players in the game, I’m part of Selina Soo’s influencer program and she’s hosting a live event, I’m excited to meet her, Kimra and the rest of the crew…and maybe, just maybe Lewis Howes will be there! If you’ve been following me at all you might have picked up that I have massive virtual crush on him, and if I talk about it enough I’m sure he’ll be begging to be an expert on TEE 2.0, right after he proposes….I can dream right?? What crazy dreams do you have?

Dream. Believe. Receive.

And you’re all invited to the wedding, haha!

Oh and don’t forget if you want to meet me in NYC, Sunday afternoon, 28th February, RSVP Feb 15th!

Ok, my bags are packed, I’m calling an Uber and getting outta here, see you on the other side!

Big love,
Jo xx

P.S. If you’re a dreamer too, and want to start making them a reality then it’s time to join The Entrepreneur Edge!!!! Remember if you have questions and want to know if it’s right for you, I’m still taking booking for mini-strategy sessions, even though I’ll be in T&C next week, I know, I know, I work around the beach time and cocktails! My friend will be working as usual so i’ll have my days free to talk! 🙂



Why your first $100k is the hardest!!

How’s your week going?
I wish to you joy and happiness but above all this I wish to you love! Sorry I’m listening to Whitney, she popped up on shuffle on Spotify! 🙂 That song was a major family fav growing up, we’d all sing at the top of our voices in the car, it was one of the only CDs my Dad had! Oh the memories…

Ok back to the topic…so this first $100k…why is it so dang hard!? Ah well there are lots of reasons, but the good news it does get easier, phew!!!

And if you can deal with some of these common trip wires early, it doesn’t have to be that had at all!

Have you ever;

  • been stuck not knowing the next step to take?
  • been stressing about how you were going to pay rent next week? (that ruins your vibe!!)
  • found yourself procrastinating, falling down the Facebook rabbit hole, and then declaring that you’ve worked so hard all day but achieved nothing!
  • had doubts about whether it would even work?
  • been stuck in comparisonitis, thinking they were luckier, prettier, slimmer, smarter than you? Or had even jealously eyed up her website or landing page!!!
  • had some success, maybe even a 5 -figure week or month, and then BOOM nothing for ages…upper limit? sabotage? Hit the top of your Financial Comfort Zone? And thought it was just a fluke?
  • run out of ideas or inspiration?
  • got frustrated with the tech, and decided it was just too hard afterall?
  • heard crickets when you posted on Facebook?
  • been discouraged when nobody took you up on that offer?
  • had fears come up you didn’t even know you had?
  • had a shock about the sheer amount there is to do?
  • been blocked when it comes to copy writing? (I want to coach people, I’m not a writer!)
  • been overwhelmed by how overcrowded the market seems and felt everyone is so much further ahead
  • been triggered by those other posts of people making $100k in 5 minutes!!

These are only a few reasons why your first $100k is the hardest, there is so much to learn, there is your first newsletter, first blog post, first website, and don’t even get me started on list building, sales funnels, FB Ads, automation and outsourcing for the first time!

But thankfully The Entrepreneur Edge is here, we are going to make to make it soooo much easier than it otherwise would be!! Stop guessing and trying to figure it out on your own! It will be so much more painful that way, trust me!!

We demystify it all, we have the TOP experts in the online biz world, coming in to teach you!

You have a mentor and coach to bounce ideas off.

You are getting all the information you need.

You have a supportive community and an accountability buddy!

You have a way to let go of all those blocks, the fear, the doubts and procrastination!

You have a solution, and it’s The Entrepreneur Edge!

Come and join us, we’re not only making it easy but fun too!

Big love,

Jo x


Most resolutions fail by today!!

Wah wah!! It’s that day of the year! The day by which most resolutions fail! Boo!










How are you doing?? Are you on track? Have your resolutions failed? If so, why?

  • Did you set goals?
  • Did you write them down?
  • Were they specific?
  • Were they things you truly desired?
  • Did you make them a non-negotiable?
  • Did you visualize how it would feel to have achieved them?
  • Did you believe they were possible?

If not, then you have to start now!!!

I was at Tony Robbin’s Business Mastery course and he said

‘Hell on earth would be meeting the person you could have become!’ 

That sent shivers through me!

That woman took advantage of opportunities when they came to her, she stepped up and claimed it for herself, she didn’t delay, she didn’t let other people make her doubt herself, she said yes to her dreams, yes to possibilities, she persevered when it was hard, she made a stand for what she believed in, she was driven by a mission to change the world, she knew she was destined for bigger better things, she took risks, she lived with passion, with no regrets, she was confident, she was happy, she loved and let herself be loved, she gave and let herself receive, she took leaps of faith, she stretched, she grew, she knew her destiny was bigger than her fear, she was tenacious, she laughed, she made it happen!!

And she knew she couldn’t do it alone! She got the help and mentoring she needed at the right time and didn’t waste time waiting, wishing and hoping for something to change, she made it change! (yes she was listening to Beyonce when she wrote this!)

Is the woman that YOU could have become, how did she live her life!?

That is one cool chick and I’m ready to meet her!! Are you?

And I’d love to meet her in Los Angeles at our live Mastermind that’s included as part of the Entrepreneur Edge!

Let’s make this happen together, bring it on!!

Big love,
Jo x

P.S. Holy guacamole, have you seen the expert line up for TEE?? I can hardly believe it myself, these guys are the dream team! The Huffington Post called Rob “one of the most influential online marketers across the globe“. And Fast Company called Rob an “online marketing guru.” OMG!!!

Ready to meet her? Me too!! Just on a mini-strategy session call with me to see if TEE is right for you!



Coming to America! Wanna meet me?

OMG do you remember that movie? I love Eddie Murphy!  I saw that movie when it first came out in 1988- eek does that make you feel old too!?

I remember thinking it all looked quite exciting and glamourous even back then, and at for a girl from a small town in Scotland, who had never even been on a plane by that age, it really was!!

My first trip to the States wasn’t very glamorous either (but oh so much fun!), I was 18, Sex and the City had been on TV (oh the pre-Netflix days!) for about a year and I was off to spend a summer working in America, I can actually remember how excited I was, I arrived in NYC on my own and stayed in a hostel near Central Park, and met my friends there, we spent a few days exploring, did the SATC tour (of course) then went down and worked in a Theme Park on the boardwalk of Wildwood, New Jersey for 3 months, yes I was a ‘ride operator’, and in charge of the kiddie dodgems and the Big Swing, I know how to live it up, but we had a ball, after that I headed down to meet my brother who lived in Miami, he took me out in Miami for the first time, he managed to con our past the doorman of Mango’s in South Beach (I was underage!), and I saw semi-naked people dancing on the bar for the first time- OMG I was hooked! haha! But when I got home after that summer, I went into my 3rd year at University, I literally couldn’t study or focus for the next 6 months (I somehow crammed at the end of the year and got my grades-just!), but I’d had my eyes opened up to a whole new world, it was exciting, it was fun and it was glamorous, but it had left me totally unsatisfied with my life in Scotland, my friends weren’t cool enough, they didn’t want something bigger, I did and I felt different!

Since then i’ve back to NYC and Miami countless times, when I lived in Bermuda we’d pop over for a weekend regularly and I’d be in NYC with work several times a year. But it’s been 5 years!!!! And I miss it!!! So I’m coming to visit and I want to meet as many of you as possible!

Since my first visits they have definitely been a lot more like I first imagined they would be! And that’s why I’m inviting you to come and meet me in person! Let’s have some cocktails and get to know each other!

First up, is South Beach, Miami Monday 22nd February (no not Mango’s but I’m tempted!) and then Manhattan, Sunday afternoon 28th February! I’m so excited, please reply to RSVP and we’ll send exact location details nearer the time, once we confirm numbers! (RSVP BY: Feb 15th)

I’m so excited to meet you in person!

Big love,
Jo x

P.S. Can’t make those dates? I’m also hosting a LIVE Mastermind in Los Angeles late July/early Aug, as part of The Entrepreneur Edge, for all the details, check out my beautiful page. We have some incredible experts lined up to!

Want to talk? Book in now for a FREE mini-strategy session, and find out if TEE is right for you


Are you 1/12th of the way through your goals??

I have to say I’ve had one of the best months of my life and for the first time in my life I am ahead of where I thought I’d be, I have been totally in flow and the most amazing things have been happening, when you’re operating in such high-vibration it’s quite amazing how the universe lines up for you and makes your dreams come true! There’s hardly been a moment of doubt, in-decision or procrastination, I’m eager, I’m on fire, I’m buzzing and I’m smashing through my goals, are you?

If not, why not? What did you think you were going to achieve in January? Did you? If not, why not? And if you did, were your goals really big enough to begin with!?

What did you say to yourself on the 1st of January this year? What was going to change? What were you going to achieve?

I felt that buzz at the start of the year too– it was exciting- I knew 2016 was going to be different somehow, did you?

Has that dream faded already, are you back in your old ways already?


Now is the time to make that change, I know you want it and I know you’re ready!

In The Entrepreneur Edge, people are already having breakthroughs and achieving more than they thought!? Are you ready to join them?

Your time is now, this is it!

You’re ready, I know you are, let’s do this!!

Consider this your wake up call- you’re welcome!!!

Big love,
Jo xxx


Do you feel like a fraud?

Hope you’re having a fantastic week!  On Monday I mentioned the emails I get from people and I realized it would make an interesting theme for my emails, as these are the real issues you’re dealing with, and I know as i’ve been there!

I spoke to a lady last week, who is ridiculously smart and over-qualified (think 2* 1st class honours degrees and a masters with honours!!), who consistently over delivers for her clients and is considered ‘indispensable’ by everyone she works with, buuutt….she has a few things going on….

1) She felt like she’d never know enough! How much do YOU have to know to just start!!!??

2) She felt she was conning everyone and eventually they’d find out she was a fraud! Yeah I know that feeling, but how long can YOU let that feeling go on?

3) She was stuck in her story. There was so much passion but so much pain, and her story of bad luck was keeping her stuck. Are YOU stuck in your story of why is hasn’t worked? why it won’t work?

4) She was hardly charging anything for her work, and when she did get work they struggled to pay her…this pattern repeated itself…money story big time. What’s YOUR money story? Is there a pattern?

5) She had Upper limited herself -big time! Has everything ever been going so well for you that you couldn’t quite believe it was possible to be that happy or successful at the same time and then it all came tumbling down? It wasn’t an accident, there was huge amounts of resistance and sabotage going on! (I’ve been there too, e.g. I always seemed to get injured just as i started to get super fit– my fear of being slim won every time!) If this is causing an Ah-ha moment read The Big Leap by Gay Hendricks- now!! 🙂

If you recognize any of these in you, how long are you going to let them hold you back? I get it, I’ve had all these issues and then some, but I couldn’t let them stop me, I dealt with them and am moving on and building my biz into something I’m in LOVE with, and that’s what I want for you too! That’s why in The Entrepreneur Edge we start with dealing with all of this stuff, we deal with the fears and the money blocks and we let them go AND the first 10 to enroll get to have a 2 hr intensive with me as a bonus, to deal with all this, we cover so much in these session and let go of everything holding you back. I have a special way to get straight to the root of your issues FAST, and clear it out for good! If you’re ready to get rid of some limiting beliefs and take advantage of this special offer, this is the program for you! Plus did you know you can join us for only $695/mth!!

Lots of love,

Jo xx

P.S. We ALL have this stuff going on, the difference is how long you’re willing to tolerate it! I was over the struggle and I’m guessing you are too! Jump on a mini-strategy session with me and find out if The Entrepreneur Edge is right for you.


Is this holding you back??

I get a lot of lovely emails from people, telling me all sorts of  personal things, their life stories, fears and sometimes just pointing out my typos – I love getting every one them, but I also just want to help everyone, and it drives me crazy when all these amazing women, are stuck in some way and holding themselves back!

I had one of those emails just last week and she was ‘still trying to understand what I would like my ideal target market/business’ to be.

I think the  keyword  in the sentence is ‘still’!

I know some people that even after a year on a high-level program  still don’t  have clarity on their target market (mine has changed 3 times! lol). And that’s ok, but they’ve started and giving it a go anyway….

The Entrepreneur Edge goes into this in detail, as it’s so important;

  • if you’re just starting out,
  • if you’re changing direction
  • or maybe because your message just isn’t resonating with your audience, (crickets anyone?!)

My top tips on this…

Your target market is 95% likely to be you in the past, you just have to decide how long ago that was, it’s usually something you’ve overcome and is part of your story.

  • The other 5%, it’s probably like someone close to you who’s struggled with it.
  • It’s the person you have so much compassion for, you could talk to all day!
  • Just start, once you start working with people you’ll know who you prefer to work with and also who you’re less excited about! (I remember being like, please don’t let it be a health one next, and a little light bulb went off!)
  • It doesn’t have to be this forever, just something to get started on for now, nothing is set in stone! Just start…did i say that already!? 🙂
  • You know the answer…if you can’t find it, I bet it’s just fear…fear of what happens next/fear of actually having to work with these people/fear of asking for money/taking the next steps/setting up a website/actually committing to it/fear of not having ‘I just can’t nail my target market’ as an excuse any longer. etc, etc, etc….work on that fear and you’ll get clarity!

That’s one of the things that sets The Entrepreneur Edge  apart from anything else,  we don’t let you stay in the fear , we work through it, we face it head on….then  we get clarity and we move on…with YOUR dream business  and if it changes down the track, that’s ok, at least you tried it and just started!!

Hope that helps!  If you’re curious about The Entrepreneur Edge, then you can get all the details here, or book in to speak to me for a mini-strategy session and to see if it’s the right fit for you!

Jo xxx


My Sex and the City moment!

If you’re anything like me, you grew up watching Sex and the City, no my parents weren’t that irresponsible (although Pretty Woman was a family favourite!). 😉

SATC came out in June 1998, when I was 17 and starting my second year at University, my flatmate and I would snuggle up in our PJs on my single bed and drink wine out of a cardboard box that we kept on top of the fridge, just for this, every week! We’d giggle and dream that one day when we grew up our lives would be that glamorous and flying all over the world with our friends!

Last night after two of the longest, but best and most exciting days in my business to-date, I decided to switch off with some Netflix in bed and I turned on Sex and the City: The Movie, as I watched the intro I had this overwhelming feeling of gratitude, and I realized I have created this lifestyle for myself!

They have a rock solid group of amazing friends who support one another, throughout the highs (and lows – poor Carrie, I had to turn off I couldn’t bare to see her being jilted at the altar by BIG again!!)

They talk about everything– nothing is off limits, they’re honest with each other, and they work through their issues like pros.

They support each other in their businesses.Plus they’re all super successful in their own way – and they don’t compete! 

They have so much fun,they laugh, cry, dress in stunning clothes, drink cocktails and travel the world together and stay at beautiful high-vibe locations!



OMG I have that- that’s my life too?!

Wow, I am ridiculously lucky and literally living out my dream! (Although I think all of my friends are ‘Samanthas’!! Haha! They think I’m Charlotte, but I like to think it’s more of a perfect mix of all 4!! I am way too outspoken and not that much of a prude!)

But all this would NEVER have happened if I’d stayed in my little apartment working away at my dining room table in my Lulus on my own!

The transformation started when I stepped up and decided to join a high level group coaching program and that opened my eyes to the lifestyle and business that was really possible for me (and not just for those ‘other’ people, that were slimmer/prettier/richer/better connected/more tech savvy/further ahead than me!!)


It helped me rewrite my money story (and even realise I had one!), I learned so much, I didn’t even know I needed to learn, I up-leveled my life and business faster than I ever dreamed possible, for example, I haven’t even considered I needed to move house, to a bigger place with an office or that I could have an assistant, Virtual assistants, Social media, FB Ads manager, IT dude, graphic designer, mentor, launch manager and a host of other help to grow my business that fast, I hadn’t even considered most it, never mind even started to think I could have it too!

I have travelled the world and stayed in some of the most stunning places I’ve ever been. And I met women in person that have become life-long friends!



I want this for you too – it’s all possible, all you have to do is DECIDE, yes it’s that simple, the rest is easy!

I’m not special, if I can live this life and have my dream business working from my laptop, then you can too!
My new entrepreneurial immersion The Entrepreneur Edge has all this and more!!

We even have a live Mastermind in Los Angeles, and I can hardly wait to meet you there!

Jo xxx

P.S. What are you waiting for? A written invite? Haha, well this is it, come and join me, I know you’re curious! Check out my new sexy page here!


Have you fully let go of 2015?



Happy New Year!!!! Wow it’s the 4th of January already! Today I kicked off day Day 1 of the Abundance & Money Mindset challenge, and it was awesome, I danced and sang and even welled up a bit, because if your ‘WHY doesn’t make you CRY it’s not your WHY! ‘You can still join us here but that’s not what I’m talking about today!

I did mention on the scope that letting go of 2015 is key before you truly get fully stuck into 2016, and I had to do it too.

2015 was a an incredible year full of amazing events that way surpassed even my BIG expectations, the highs were higher than i’d ever experienced but it also delivered up a lot of lows and I was lower than I’d ever been too, there was lots of pain, fear, struggles and resistance I had to work through. But also lots of fun, but I have always been one for marching on, getting stuff done and dealing with it later, but now i know that’s not the answer!

Part of being what I’ve being called as the year I was cracked open, has truly let me feel again, and get connected with who I truly am…and open up even bigger to receive in 2016!

The Highs;

  • Being featured in the Divine Living Magazine
  • Getting the one of only 5 Divine living #newnormal Awards and being on stage as a panel expert, twice!
  • Speaking at the Institute for Integrative Nutrition conference, and being on their expert panel!
  • Meeting some amazing new friends! (you know who you are!)
  • Working with some incredible clients, and getting goose bumps as they let stuff go, and now watching their businesses soar!
  • Working with Tony Robbins
  • Co-authoring a book with Jim Lutes & Jim Britt (Tony Robbins original mentor and Jim Rohn’s business partner)
  • Becoming a Master NLP Practitioner
  • Working with an amazing coach and mentor
  • Having an awesome Mastermind buddy
  • Traveling to Paris, LA, San Diego, Florence, Rome, the UK and all over Australia
  • 3 photoshoots, which required loads of shopping and feeling like a celebrity for the day!
  • Launched my first online course!
  • Staying in the most epic house in Paris and throwing a champagne party!
  • Filming my first video series
  • Being interviewed on various Podcasts and online Summits
  • Becoming an Australian citizen and celebrating with bubbles and lots of laughs
  • Riding round Florence on the back of cute Italian guys Vespa! 🙂
  • Meeting Marianne Williamson
  • and finally meeting Oprah!


The Lows and lessons learned;

  • Losing a friend in a tragic accident (I only just realized I hadn’t fully let him go, so there were some more tears, and realizing life is too short to allow our fears to hold us back a minute longer!)
  • Losing my best friend- not like above, just rather bad timing and bad communication ( I had to own my part, and a few more tears)
  • Crying on stage and Periscope (oh yeah i did!)
  • Gaining 10kgs! Another change in 2016!
  • Not stopping the broadcast of my first webinar and throwing my hands in the air and declaring thank god that’s over, to my flatmate in his underpants! #rookierror and hilarious at the same time.
  • Having one webinar with no one show up live, but doing it anyway! 🙂
  • Almost running out of cash (before I dealt with my money blocks!)
  • Having to film my videos twice (but i learned a lot, including not to self tan the night before without gloves! )
  • Moving house, like 3 times!
  • Being let down by service providers, including one who still has my money (lesson learned!)
  • Technical issues at key moments (must be more patient!)
  • A few Business investment errors (wrong team members, FB Ads gone wrong etc)
  • Realising I still had a lot of ‘stuff’ to let go, but being brave enough to ‘go there’, not fun, but i did it! Yay!
  • Not taking a proper holiday despite all the travel, this is all changing next year!
  • Working way too hard before finally bringing on the right support.

Acknowledging the lows and the mistakes and the learnings takes courage, and I’d encourage you to do the same!  

Take some time to go there and answer some of these questions, get a quiet space and journal the answers, let whatever needs to come up be there, it’s ok and let it go;

  • What did you accomplish in 2015 year?
  • What are you most grateful for?
  • What were your biggest mistakes?
  • What do you need to learn from last year? What can be improved? What support do you need to make the changes you desire?
  • What else do you have to let go of before you truly step into 2016?

If it’s time to truly let this stuff go and set yourself up for success in 2016, I am here to guide and support you in your journey, I’ve been there and got the T-shirt and I want to help you get results even faster than I did!  Everything you’re dreaming of is possible!

At the end of 2015 I had a VERY special offer available, and mainly because I haven’t updated my pricing on my website yet, I’m offering it to you at this rate for one more week! On Sunday10th my prices are going up for the New Year, so if you’ve been thinking about working with me, now is your time, click here to book a time to talk with me now and get ALL the bonuses below.

Here’s to letting go and an amazing 2016!

Jo xxxx

unnamed (1)

This is my fav professional pic of the whole year, by the amazing Wendy K Yalom!

P.S In 2016 I am dedicated to helping even more people. I have been booked out for much of this year and have reopened my 1:1 private mentorship.

When looking back over some of my client feedback, when you work with me you will feel;

  • More confident to ‘Be seen’ and get visible online
  • Feel great about raising, or maybe even doubling your rates– as you’ll finally know you’re worth it!
  • Super focused and efficient, we let go of anything making you procrastinate
  • Crystal clear on your target market, offer, packagesand road map for the coming year
  • Like atotal Pro on sales calls!
  • Totally supported

[maxbutton id=”4″]


Dealing with your family who ‘don’t get it’ holiday guide!


I know this is one of the busiest days of the year running round getting last minute gifts and preparing for family visits etc…or you could be like me on the other side of the world from my family, my pressies were bought online and my sister kindly wrapped anything for the kids and I’m having a chilled out day, the only task of buying some champers for a bbq at the beach tomorrow has been completed! I’m sitting here with a dog fast asleep at my feet, farting away (the dog that is!)! I can’t think of anything worse than trying to tackle the shops today! 

Before I say anything else, I know my parents read every email I send out (awww), and they have been nothing but super supportive in my entrepreneurial journey, but even they asked a few times ‘are you sure you wouldn’t just like to stay an accountant?’ Answer: ‘Erm no!’. I know they just want the best for me, and this is not why I’m not home for the holidays!

But yesterday, I had a call with a lady, and she asked me a question that has come up over and over with my clients. ‘What happens when your friends and family don’t get it and don’t support you?’  

I gave her a pretty long winded answer, let me break it down….

  • I think every new entrepreneur has experienced this to some extent, but I think it helps to know it might happen then it’s not so bad!
  • IT’S NOT ABOUT YOU! There I said it, by making the bold decision to live a different life, follow your passions and make an impact on the world, you are holding a mirror up to them and their lives, it makes them question what are they doing with their lives, and perhaps realize they wish they could do it too, but just don’t have the nerve you do. They are showing their fear and little bit of jealousy! It’s easy to be in denial when the ‘entrepreneurs’ they know in the media had a privileged upbringing, went to Harvard, had funding, got lucky etc, but when it’s YOU, the you they went to school with, grew up with, or work with, it kind of takes that excuse away, they know you’re just the same as them! I know this sounds harsh and it will probably be happening at a deep unconscious level.
  • The lady yesterday was like ‘So i have to immediately ditch all my family and friends!’ That is NOT the answer either!It might take a bit of time but perhaps just spend a little less time with these people and the naysayers, you might have a hard enough time convincing yourself that you can do it, without having to hear about how hard it’s going to be from them, remember it’s their fear talking, not yours!!  But if you used to see them everyday, maybe twice a week could work, then maybe once a month, until you are ready to spend more time again, Tony Robbins always says ‘Proximity is power‘ and ‘you become the average of the 5 people you spend most time with‘, we can make more conscious choices to meet new people that ‘get it’ but over the holidays is not a time to write off your family as being too ‘low wealth conscious’ to hang out with.   Just meet them where they’re at and be ok with it. The choice we do get is whether we let those people ‘speak into our lives’, you know your truth, just let it wash over you!
  • Be choosy about who you talk about your business to, not everybody gets excited about opt-in rates, Facebook Ads and conversion stats! It becomes another opportunity for them to bring you down AND you can become very boring very quickly!!If they ask how it’s going, just say ‘Great, thanks’ and deflect the conversation back to them. Remember to let go and have some fun!!! 
  • A big mistake I madewas thinking they were wrong for not wanting the same thing as me, or that I could FIX them all!! Haha, OMG I must have been a nightmare, luckily I quickly realized that nobody was broken and needing fixed, just because I thought I’d seen the light, didn’t mean anyone else had to. It was not my responsibility!  Don’t ram it down their throats.Just do your thing, be happy and eventually people will start asking how you did it!! I get lots of emails from old friends asking what the heck i’m up to and how get to travel so much!
  • I was talking to another entrepreneur on the weekend and asked her about this, she said she had gone through many of the 5 stages of loss about losing her friends, and I’ve had a few good cries over it too! Being denial & isolation, anger, bargaining, depression and acceptance. We are changing and growing so fast, but losing friends over it can make it feel like it’s not worth it, I hope this mini-guide, lets you skip a few stages and get to acceptance faster. Plus we need some friends who aren’t in the industry, so we can truly switch off when we’re with them and talk about all those things we don’t do with our ‘new friends’.
  • Another big way new entrepreneurs hold themselves back is that they don’t want to outshine their siblings! True story!! We’re all old enough to know that’s crazy, but many of my clients have experienced this, it’s probably not something you might think about, but there are unwritten rules in familiesabout who is the fit one, the successful one, the baby etc, one client was like ‘there’s no way I could earn more than my big brothers’. Really? If she believed it, it would be true!!!

Anyway, I hope some of this helps you over the next few weeks, and if you’re ready for some 1:1 support and guidance in your business and would like to join a strong community of ‘like-minded’ entrepreneurs, who do get it, read my special offer below. 

Wishing you lots of love over the holidays and a beautiful rest, to set you up for an amazing 2016!

Jo xxxx


P.S. This is my sister’s cat Oakley, loving his Santa outfit!


Truth bombs from Oprah!

So last week I asked what you would ask   Oprah  if you got a chance to and I got soo many amazing suggestions. I landed on one that I thought would teach us all the most and that was  what does Oprah say to herself when things aren’t going her way ? I picked this one as it’s easy to see what she does and says out loud, but the gamechanger is what we say on the inside. A beautiful quote I heard recently was the ‘The most important words you will ever say are what you say to yourself, about yourself, when you’re by yourself’ Take a moment to think about it, it’s really powerful. So that’s what I wanted to know from Oprah.

If you watch  my video  you’ll see that I didn’t get to ask the question directly but I kind of got my answer anyway. And it ties in beautifully with my previous newsletter about how  17 seconds could change your life  (read it here). I was originally introduced to  Abraham Hicks  by Oprah, she did a radio interview as she didn’t think widestream TV was quite ready for it!  

She said: ‘When I feel myself getting angry, negative or down I give myself 15 seconds and definitely no more than 17 seconds to feel it. Then I stop and think about this moment now, and the positive in the now. I say to myself ‘Right now I’m alright, I’m OK’.  

Another person Oprah introduced me to is  Eckhart Tolle  and his books  The Power of Now  and  A New Earth, both teach about finding the positive in the now and how to remain centered in a world of chaos around you. It’s probably time I reread them both, and I can’t recommend enough. 

As a follow on she said that ‘Gratitude is best way to change vibration’ and I couldn’t agree more. I’ve had some huge moments of gratitude this week especially as 2015 is nearing a close and I took stock of everything I’ve done and achieved and all the wonderful people I have in my life, and  that includes you! Many of the people I’m closest to I’ve met in the last year and I’m so thankful for them all. 

I joked  on the Periscope that I could make my Oprah learnings a 10 part mini-series and I probably could, there are more truth bombs  in the recording and I’ll share more when I get a chance, for now that’s all. 

Love in the now and gratitude, 

Jo xx

joanna and oprah

It Only Takes 17 Seconds To Change Your Life!

Holy smokes, it’s 42C here in Sydney and my brain is literally melting! I am heading straight to the beach after this for a swim! 🙂

Sooo 17 seconds….not many things that last only 17 seconds will change your life but according to Abraham Hicks it can…well even better if it’s 68 seconds… 🙂

Abraham says that as a thought reaches the point of 17 seconds of complete positive focus, it attracts another thought to it, that’s at the same vibration and it’s exponentially more powerful. At the end of another 17 seconds, 34 seconds in total, the next thought ignites, and by the Law of Attraction, transforms to an even higher level of energy. After a further 17 seconds  (51 seconds) the process continues, and finally, if you can continue a positive thought for 68 seconds on any given subject, it will be well on its way to being manifested. The key is complete positive focus, strong energy, no resistance and no sneaky ‘tail enders’.

Abraham says the average person rarely finishes a single sentence without contradicting their energy, as in “I want a new phone, but it is too expensive.” So they say most of us haven’t had much experience with ever feeling the ignition of thought that comes from at least 17 seconds of positive thought.

As an incentive to leverage at least 17 seconds of positive thought, Abraham offers the following stats:

17 seconds is worth 2,000 man (or woman) hours (about a year at 40 hours per week of action taken) 34 seconds is worth 20,000 hours (or about 10 years…) 51 seconds is worth 200,000 hours (or about 100 years…) 68 seconds is worth 2,000,000 hours (or about 1000 years…)

Wow!!!! That’s TWO MILLION hours! If we can learn to hold positive thought energy for 68 seconds at a time, action and success becomes inevitable!  And I know I’m not the only one who could do with an extra couple of million hours!! Especially having just hosted my 7 Day End Procrastination challenge!!! 😉

BUT!!!!!!! The KEY as I mentioned above is that there can be NO tail-enders….what’s a tail ender? Well it’s one of the things I call a money block, it’s that little voice that says;

  • It’s ok for them but not for me,
  • I want $50k this month, but it would be ok if I got $10k!
  • It never works for me
  • I’d love to but I can’t afford it
  • You can’t do that
  • Yeah right, who do you think you are?
  • You’re not smart enough/good enough etc…

If any of this tail-enders are going to stop your positive thoughts , I have a solution…..

I’m hosting a FREE webinar this Wed 25th (Tues 24th in the US & UK)- but this is no ordinary webinar…’s a powerful 60 minutes where you will get an energy clearing to clear the money blocks and tail enders that are subconsciously stopping you from getting to 17 seconds. Register NOW >> xx

Lots of love,
Jo  x

 [maxbutton id=”2″]

PicMonkey Collage

The beach at 7pm on a Friday night and a little something to cool off! 🙂


I Love You, I’m Sorry, Please Forgive Me, Thank You

12239415_1723613574535236_7096853174298973460_oIt’s been a really sad few days and I have been really shocked by what happened in Paris, I hope all friends and family are safe and well and send love to all affected. I was just there in May for the first time and really fell in love with the city, and many of the photos I post were taken there, including the one above (and yes I acknowledge, it’s not just about Paris but everywhere). I have shared before that I don’t actually watch TV or listen to the news, not because I’m in denial, but I feel it fuels this senseless violence, and the longer I spend away from it I don’t find I miss it one bit, and I don’t judge those that do- I’m not ruling out a comeback!  🙂 This is by no means a political or religious email, to me it becomes a matter of anger, judgment and fear, and the longer we let those emotions drive our behavior the longer this period will persist. I remember when I was about 19 years old reading a newspaper article, written about Nostradamus, a gifted French physician and prophet in the 1500s, who made and recorded over one thousand predictions during his lifetime, saying there was going to be a period of war and violence lasting 30 years, from 1999 and I remember being angry and thinking, those will be the main years for me to live and travel and I chose not to stop dreaming and doing anything because of that. He also said those that those remained in faith would see the new era of peace emerging.

Have you heard of Ho’oponopono? It’s an ancient Hawaiian practice of reconciliation and forgiveness and a way to take some collective responsibility, and change things at a different, deeper level.

Repeat:  ‘I Love You, I’m Sorry, Please Forgive Me, Thank You’ 
(I have it written on a Post-it note next to my laptop) <3

As we know life is way too short, and I think it gives us even more responsibility to live an amazing life, make an impact, get our messages out and help others in a bigger way.

We are the change and the more love we put out there the better. Let go of the anger, fear and judgment of ourselves and others.

It’s so strange, as I start writing these emails; I never quite know what I’m going to say, I guess this needed to come out of me.

Lots of love,
Jo  x


Do You Allow Yourself to Truly Be Seen?


How are you?  I’m still in Rome and loving it, my friend flew over from London for the weekend and yesterday we clocked up over 10ks walking, visiting the Colosseum, the Roman fort, The Trevi fountain and the Spanish steps, and despite being about 2000 years old (the Colosseum is anyway) it all still seems to be under construction, or at least repair, we are clearly not in peak season although it’s still packed, and still impressive! 🙂

So yesterday mid-afternoon as we were walking along to the Trevi fountain I randomly said, without having even seen any, I think I’d like to get my caricature done, my friend was like ‘erm ok Jo’! Then later that night, after a huge downpour of rain, and a lovely dinner of seafood linguini and truffles we decided it was too early to go back as it was her last night, so we’d have one more glass of vino somewhere. And we found a cute place with tables outside and sat down, and then I spotted a caricature artist across the street, he sat there looking bored for about 30mins and I just knew he was sitting waiting for me to go over!

I knew I had to do it, I’ve secretly always wanted a caricature since I was a kid and we’d watch them being done on family holidays but I was scaredI’ve always been in denial about what I look like and never wanted to know the truth! (Yes I’ve had visibility issues in my business but a few glasses of vino later this seemed like a good idea!) But what would he see? My dark shadows? What would he emphasize? My big nose or giant eyebrows? But I decided it was time to find out, I almost wanted it to be horrible to prove myself right, how twisted that is!?


I felt like a bit of a circus act, as so many people walking past could see and I had no idea. All in all a very strange, confronting but cool experience, plus i was his first customer of the day and then everyone wanted one!

But what has all this got to do with business? Good question! I feel like we don’t really want the truth of who we are to be seen in our lives or businesses, what if people find out who we really are? What if they (or we) don’t like what they see? What if they judge us? What if it’s truly as bad as we think? But what if it’s not? 

We have no idea what others think of us or see in us, and there is a saying that it’s ‘none of our business how other people see us’, we don’t know where others have come from on their journey, or through what lens they are judging us. By being yourself and doing your thing it is simply holding the mirror up to others, so it’s not even about you, maybe something in you triggers their shadow side, and makes them jealous or realize what they could be doing. It takes away their excuses!

That’s not something we can control, or need to waste our energy on.

The most important thing is how we see ourselves. Yes it’s important to have an idea of the message you are putting out there, and how it’s being received, as we can be our harshest critics, but don’t let the fear of judgment throw you off track or stop you living out your dreams.

If that all sounds easier said than done, I’m here to help. I used to be terrified to put myself out there, and really be seen, in an ideal world I’d just happily coach people without ever posting on Facebook, but we all know that isn’t an option right now! And unfortunately we can’t have a few glasses of vino to help everyday! 😉

If you want your business to be a success you can’t hide and just observe much longer!

If any of this sounds familiar? I’m here to help! I’m currently taking on 1:1 clients, and looking for a few people who’re serious about this and ready to take their lives and business to the next level, perhaps you’re on the edge of something big, now is the time!

Lots of love,
Ciao Jo  x

PicMonkey Collage

The result….I don’t think it really looks like me, but hey I’ll take it, plus those boobs are fabulous! 🙂